Growth Operator · Revenue Strategist · AI Systems

Growth Systems. Revenue Strategy.
AI Execution.

Revenue growth leader scaling companies through performance marketing, partnerships, AI systems, and operational strategy. From zero to meaningful — then meaningful to scale.

$500M+
Revenue Growth Contribution
$150M+
Ad Spend Managed
100×
Revenue Growth (Bluemark)
Inc.5000
Growth Experience
Revenue Operations AI Business Systems Performance Marketing Partnership Infrastructure GTM Strategy Operational Scaling Pipeline Development Sales Optimization Revenue Operations AI Business Systems Performance Marketing Partnership Infrastructure GTM Strategy Operational Scaling Pipeline Development Sales Optimization
The Operator Story

Not a marketer.
Not just sales.
A growth architect.

Most operators live in a single lane — marketing, or sales, or operations. I build the road. My work sits at the intersection of revenue generation, systems thinking, and AI leverage — connecting every part of the growth engine so the whole runs faster than the sum of its parts.

I scaled Bluemark from $250K to $25M in revenue, built the affiliate and partnership infrastructure at Gold Alliance that drove hundreds of millions in growth, and worked inside Blackpearl Group's AI-first operating model. Along the way, I've managed $150M+ in ad spend and contributed to over $500M in revenue outcomes.

The businesses I build inside grow because I understand the full ecosystem: how customers are acquired, how pipelines are built, how operations scale without breaking, and how AI changes leverage for every team.

Growth Strategy RevOps Performance Marketing AI Systems Partnerships GTM Operational Scaling Pipeline Dev

Revenue Architecture

Designing the full funnel — from acquisition channels to pipeline infrastructure — that turns growth into a repeatable, compounding system.

AI-Powered Operations

Applying AI not as a novelty but as operational infrastructure — automating workflows, enriching data, and giving every team member 10x leverage.

Partnership & Affiliate Infrastructure

Building affiliate and partner channels that generate revenue at scale — deal structures, tracking, incentive design, and relationship management.

Career Impact

Where the work
was done.

100×
Revenue Growth
Achieved
$150M+
Managed
Ad Spend
$500M+
Revenue Growth
Contributed
Inc.5K
Growth
Experience

Blackpearl Group

VP Growth / AI Systems Lead
2022 — Present
AI-First

Led growth and revenue operations inside Blackpearl's AI-native operating model — integrating AI tooling across marketing, sales, and operations to create genuine leverage at every layer of the business.

  • Built AI workflow systems across acquisition, pipeline, and customer success
  • Designed GTM infrastructure enabling faster, data-led decision making
  • Developed revenue operations framework connecting marketing spend to closed revenue
  • Led partnership development strategy to expand distribution channels
AI-First
Operating Model
Full-Stack
GTM Leadership

Gold Alliance

Head of Growth & Revenue Operations
2019 — 2022
Inc. 5000

Drove the growth engine behind Gold Alliance's Inc. 5000 recognition — overseeing performance marketing, affiliate infrastructure, and the full revenue operations stack during a period of significant expansion.

  • Managed $150M+ in performance marketing spend across channels
  • Built affiliate and partnership infrastructure generating pipeline at scale
  • Contributed to $500M+ in total revenue growth outcomes
  • Developed sales funnel and conversion optimization systems company-wide
$150M+
Ad Spend Managed
$500M+
Revenue Contributed

Bluemark

Founder / Chief Growth Officer
2015 — 2019
Founded

Built Bluemark from first principles — growing from $250K to $25M in revenue through disciplined performance marketing, systems-driven operations, and a relentless focus on unit economics and scalable channels.

  • Grew revenue 100× from $250K to $25M through performance marketing
  • Built internal operations, hiring, and systems to support rapid scale
  • Developed affiliate channel and media buying infrastructure
  • Established brand positioning and customer acquisition frameworks
100×
Revenue Growth
$250K→$25M
Scaling Journey

Coldwell Banker

Business Development & Growth
Earlier
Foundation

Developed early foundations in business development, sales systems, and client relationship management — skills that became the bedrock of every growth operation that followed.

  • Built pipeline development and sales infrastructure
  • Developed client acquisition and relationship management processes
  • Established operational and sales systems disciplines
Sales+
Systems Foundation
Core Expertise

Where I create
the most impact.

01

Revenue Growth Strategy

Full-funnel revenue architecture from acquisition to retention — designed to compound over time, not just hit quarterly numbers.

02

AI Business Systems

Integrating AI into the operational core — workflows, enrichment, automation, and decision tooling that give every team member leverage.

03

Partnerships & Affiliates

Building affiliate and partner infrastructure from scratch — deal structures, tracking, incentives, and the relationship systems that sustain them.

04

Performance Marketing

Paid acquisition at scale — media buying, channel diversification, creative strategy, and attribution systems built for $150M+ environments.

05

Sales & Funnel Optimization

Diagnosing and rebuilding every stage of the sales funnel — conversion infrastructure, follow-up systems, and team performance frameworks.

06

Operational Scaling

Building the systems, processes, and infrastructure that let companies grow 10x without proportional headcount or chaos.

07

GTM Strategy

Designing go-to-market motions that match product-market fit with the right channels, messaging, and timing for maximum traction.

08

Pipeline Development

Creating the prospecting, qualification, and nurture infrastructure that keeps the revenue pipeline full without manual heroics.

Operating Philosophy

Systems beat
hustle. Every time.

The companies that scale fastest aren't working harder than everyone else. They've built better infrastructure — and they keep improving it. Revenue growth isn't a campaign. It's an architecture.

AI doesn't replace great operators. It amplifies them. The businesses winning with AI aren't the ones using the most tools — they're the ones who understand which workflows create leverage, and build around those first.

Modern growth requires integrated thinking: marketing that talks to sales, operations that supports acquisition, data that informs every decision. Silos are the enemy of scale.

Systems create scale

One great system outlives any single campaign, hire, or quarter. Build the infrastructure first, then push volume through it. That's the compounding growth model.

AI changes leverage, not strategy

The best AI applications make good operators dramatically more effective — not replacements for strategic thinking, but force multipliers for people who already know what to do.

Data should drive decisions, not validate them

Most businesses use data to confirm what they already believe. Great operators use data to find what surprises them — and build around the signals no one else is acting on.

Growth is a whole-company problem

The best marketing in the world can't save a broken sales process. The best sales team can't overcome poor product-market fit. Growth operators hold all of it at once.

Thinking Out Loud

Insights & Ideas

All Articles
AI SYSTEMS
AI Systems

Why Most Companies Get AI Automation Wrong

AI implementation fails when it's treated as a tech problem. The real leverage is in workflow design — here's the framework I use.

Read Article →
GROWTH OPS
Revenue Ops

The Hidden Revenue Leak Nobody Talks About

Between marketing spend and closed revenue lies a system most operators ignore. Here's what I found auditing dozens of growth engines.

Read Article →
PARTNERSHIPS
Partnerships

Building Affiliate Infrastructure That Actually Scales

Most affiliate programs plateau at 10-20 partners. The difference between those and real distribution networks is structural, not relational.

Read Article →
Let's Build

Build Smarter
Growth Systems

Helping businesses scale through revenue strategy, operational clarity, partnerships, and AI-powered execution. If you're building something that needs to grow — let's talk.